Company History

In recent years the world of e-commerce has evolved tremendously, taking some exciting new routes. Witnessing the phenomenal technological and conceptual progress, a group of diamond industry leading entrepreneurs has worked together with a joint vision: establishing the next generation of online diamonds trading . Harnessing decades of experience & expertise as well as cutting edge technological platforms, they have managed to provide a first-ever, most reliable one stop shop – for diamonds.

Founders of this ambitious project include pillars of diamond industry, such as Mr. Uri Schwartz & Mr. Yosef Grunfeld as well as De Beers brokers – Hennig & Bonas – who have also invested in this project.

The main idea behind this initiative was to assemble a reliable, large & divers stock of stones from across the world and bring it to the client in one convenient and trustworthy online location. Therefore, client can deal with just one reliable source that takes care of all aspects of transaction.

Aggregating such valuable information on simple web site has made Diamond Floor, a reliable source of information for anyone showing interest in the diamond market.